Pairing electrification with a twin-turbo V8 gives the Urus SE a genuine edge in the numbers game, outmuscling the naturally aspirated Purosangue by 75 CV (74 HP). That hybrid boost doesn't just pad the spec sheet, it delivers sharper acceleration and more usable power exactly when drivers need it, with the electric motor adding a layer of response the Ferrari can't match.

When precision matters most, the Urus SE brings the hardware to back it up. Its hang-on differential sharpens cornering control, carbon-ceramic brakes deliver superior stopping power and heat resistance, and 11 driving personalities let you fine-tune performance for any road. The Purosangue simply doesn't offer the same depth of engineering.

Style should feel personal, not off-the-shelf. The Urus SE's Ad Personam program opens up nearly limitless customization, from paint to interior stitching, letting you shape an SUV that's uniquely yours. The Purosangue keeps things simple with four preconfigured setups, offering less room to make it your own.

The Lamborghini Urus SE’s electric motor, paired with its twin-turbo V8, pushes output beyond even the Ferrari Purosangue’s naturally aspirated V12 engine, giving the Urus SE the upper hand: 800 CV (789 HP) compared to 725 CV (715 HP) for the Purosangue.

Supercar Performance in SUV Form

The Lamborghini Urus SE and the Ferrari Purosangue prove that the next generation of supercars has arrived. Because everyone knows the best way to experience a Lamborghini or Ferrari is in it, not watching from the sidelines, these vehicles are perfect for sharing the thrill of your driving skills with others, thanks to seating for at least four passengers.

Tap the throttle and unleash the full force of the Urus SE’s V8 combined with electric motor or the Purosangue's legendary V12. As the first PHEV (Plug-in Hybrid Electric Vehicle) Super SUV, the Urus SE not only delivers more power and instant torque, but it also cuts emissions by up to 80%.

With the Urus SE, you get a shape-shifting SUV that combines thermal power and electric precision, transforming from family-ready SUV to street-scorching performer in seconds.

Because Chaos Needs Control

Control is everything within the chaos of driving an Italian icon like the Lamborghini Urus SE or the Ferrari Purosangue. The Ferrari equips ceramic brakes that can bring your Purosangue to a complete stop in 32.8 meters (107.6 feet) when traveling at 100 km/h (62 MPH). The Urus SE offers a similar braking time but has a distinct advantage: carbon-ceramic brakes.

These lightweight brakes are typically more heat resistant than traditional ceramic brakes (found with the Purosangue) and generally last longer. These performance-inspired brakes deliver the best braking power in the SUV segment, giving you the ultimate control, even when things get messy.

Want more control over your SUV? Each offers selectable driving modes that tailor the vehicle's performance. Still, the Urus SE unlocks up to 11 personalities, each tailored to a different performance expression. In these distinct driving modes, combined with electric performance strategies, the Urus SE adapts to every situation—just like you do.

The Urus SE edges it out with hang-on and electric differentials paired with torque vectoring to make sharp turns feel effortless, while updated aerodynamics boost downforce and cooling for extra stability. The Purosangue's active suspension is solid, but its carbon chassis keeps it from matching that same precision and control.

Razor-Sharp Handling

Ingrained with racing DNA, the Lamborghini Urus SE and the Ferrari Purosangue handle like professional cars. The Urus SE’s hang-on and electric differentials work with torque vectoring to turn tight city corners into chicane-like maneuvers. Its updated aerodynamics also push rear downforce 35%, cooling efficiency 15%, and brake cooling 30%, keeping things planted and responsive when you’re pushing the pace.

This model also features an adaptive air suspension, which uses sensors to scan the road and automatically adjust the vehicle’s height to minimize the feel of road imperfections. This also enhances aerodynamics.

While the Purosangue offers a similar active suspension system with 4-wheel drive, its handling may not be as responsive due to the carbon chassis and noticeably absent performance features found with the Urus SE.

The Soundtrack of the Century

Slide into the driver’s seat, fire up the engine, and breathe in the primal growl of the Lamborghini Urus SE and the Ferrari Purosangue. Each model features a refined exhaust system, fine-tuned for the ultimate in-cabin experience. With reduced cabin damping, it’s as if the barriers between you and the engine dissolve. It’s just you, the road, and an untamed growl.

The latest model year of the Urus SE goes further with additional refinements, including:

• Brushed steel exhaust pipes
• Improved exhaust notes at all RPMs
• Refreshed feedback system

The result is a more immersive and guttural experience for you and those you drive by. But the enhanced sound doesn’t stop with the exhaust system. The Urus SE can be equipped with a 21-speaker premium audio system from Bang &smp; Olufsen®. From the roar outside to the clarity inside, the Urus SE doesn’t just move you — it surrounds you in sound.

The Ferrari Purosangue offers four preconfigurations to choose from, while the Lamborghini Urus SE’s Ad Personam program lets you customize nearly every detail, from exterior paint to interior materials, with a Vehicle Configuration Specialist guiding you through real-time options at the Sant’Agata Bolognese studio.

Street Presence That Speaks Louder Than Words

Do you want to walk into a room or storm in and make a scene? The Lamborghini Urus SE and the Ferrari Purosangue embody iconic Italian styling, but the Ferrari oddly feels like the safer, more conservative pick between the two. It leans into elegance with its perfect proportions and lounge-inspired cabin.

The Purosangue may be the thoroughbred, but the Urus SE is the wild horse: powerful, unpredictable, and born to defy expectations. Headlight clusters with matrix LED technology, angular bodywork, floating hood, muscular proportions, and visual aggression dare onlookers to look away.

The Lamborghini Urus SE is artfully brutal, unforgiving, and only for those ready to raise the bar. The Ferrari may be the classic choice, but the Lamborghini charges at you: sharp, sudden, and unforgettable.

Always Styled Your Way

Your world isn’t cookie-cutter, and neither should your SUV. From bold color palettes to exterior detailing, the Lamborghini Urus SE and the Ferrari Purosangue offer nearly endless ways to match your vehicle to your specific style.

Each model offers options, but the Urus SE delivers a complete design studio through the exclusive Ad Personam program. With the assistance of a Vehicle Configuration Specialist, you can choose every color and material used to build your SUV, right down to the stitching.

The innovative Lamborghini “phygital” experience allows you to stay involved in every aspect of your vehicle’s build, connecting you to the Sant'Agata Bolognese studio from anywhere in the world. This level of customization turns the Urus SE into a direct extension of your personality and makes the Urus SE the most customizable Lamborghini ever produced.