When you want to stand out without excess, the Lamborghini Urus SE’s bold, understated design aligns with your aesthetic. Its profile is a familiar one, adorned with graceful, sweeping lines. Yet, the Urus SE is distinctly Lamborghini, with its iconic bull-inspired aggression embodied in the sharp angles and muscular stance—a sentiment echoed by Car Magazine and Forbes.

You hold the power to decide whether you blend in with quiet confidence or command attention with bold authority. Opt for a timeless hue like Bronzo Hypnos, evoking the warm essence of a cappuccino, or New Grigio Keres, reminiscent of moonlit evening strolls. Feeling daring? Choose from 65 bold shades to make an unforgettable statement.

Your personality is rich and multifaceted, and the Lamborghini Urus SE reflects that complexity. With customizable caliper colors and exterior accents, you can create a classic Super SUV with a touch of color, sleek and monochromatic, or a vibrant masterpiece in every hue, reflecting the full spectrum of your personality.

At its core, the Lamborghini Urus SE is a Super SUV that refuses to follow the norms. Its sporty profile commands attention, blending clean, muscular lines with daring yet refined design elements. Available Sportivo leather seats with special trim elevate the rebellious spirit, offering contrasting seat colors and stitching that push the envelope. Other striking design features include:

• Bull tail-inspired Matrix headlights
• Anodized aluminum cabin inserts
• Floating bonnet

Despite these bold touches, the Urus SE remains secretly rebellious. With an understated front grille, rear bumper, and sleek dashboard design, it captures the thrill of Lamborghini performance while keeping it refined. It's a perfect blend of power and subtlety—designed for those who know how to stand out in a way that draws admiration and not envy.

Imagine a vehicle that delivers high-performance thrills, then one with family-friendly features. Why settle for either-or when you can have both? The Lamborghini Urus SE adapts to your lifestyle, blending everyday usability with adrenaline-pumping excitement.

Thanks to its dual power sources, it brings peace of mind on daily drives. With an EPA-estimated 48 combined MPGe fuel rating, the Urus SE makes long commutes effortless, allowing you to enjoy the ride.

True to the carefree cruising ethos of the Lamborghini Urus SE, it creates a tranquil environment for your family at the end of the day. In E-Mode, the ride is 55% quieter than with the internal combustion engine (ICE), allowing you to effortlessly hear about your daughter’s day or your son’s presentation on the drive home from school.

In a vehicle built for performance and family life, safety isn't an option—it's a priority. The Lamborghini Urus SE prioritizes your family's safety with an array of advanced driver assistance systems (ADAS). A network of sensors and radars offers seamless monitoring, providing early alerts and maximum time to react when a hazard is detected.

Features like Adaptive Cruise Assist, Rear Cross Traffic Assist, and Exit Warning use visual and audible cues, applying countermeasures when necessary. The Lamborghini PreCondition system takes this even further, anticipating potential collisions in four stages:

1. Warning tone and message
2. Light brake pressure as a warning
3. Partial automatic braking
4. Full brake force applied

Whether navigating city streets or embarking on weekend adventures, the Urus SE’s suite of safety technologies ensures total peace of mind—so your family’s safety is never compromised.

The Lamborghini Urus SE is a true performance marvel. As the brand’s first plug-in hybrid (PHEV), it is a key part of Lamborghini's electrification strategy. The goal is to reduce carbon emissions by 80% by 2030—just five years after the debut of the marque's first hybrid.

If you’re asking if the Lamborghini Urus SE can deliver breathtaking performance while embracing environmental responsibility, explore these performance capabilities:

• Max power: 800 CV (788 horsepower)
• Max torque (ICE): 800 Nm (590 lb-ft)
• Acceleration (0-100 km/h): 3.4 sec.
• Pikes Peak record: 10:32.064

The performance capabilities of this forward-thinking model are enhanced by the six distinct driving modes, enabling you to adapt to any environment. The Urus SE also features exclusive Electric Performance Strategies, adding four additional power modes that pair with the driving modes for the most responsive performance based on your driving conditions.

The Urus SE's advanced connectivity suite elevates every journey, seamlessly bridging your digital world and your vehicle. Central to this is the updated Human Machine Interface (HMI), featuring a 12.3-inch touchscreen that puts you in command of every drive.

The Urus SE’s connectivity features offer practicality and entertainment, including:

• Helping you stay on the right path: Integrated maps and real-time traffic information ensure efficient travel.
• Locating a new destination: Google™ POI Voice Search finds new locations, while parking information simplifies arrivals.
• Living in the moment: Apple CarPlay®, Android Auto™, and apps like Hybrid Radio and SiriusXM® with 360L provide endless audio options.

Lamborghini ownership is further enriched with the UNICA Customer App, which offers perks like digital VIP passes to exclusive events and connects you to the heart of Lamborghini.